Website positioning: The key to success in the world of SEO

First steps in SEO: Understanding basic SEO terms Website positioning is an integral part of the marketing strategy of any company that wants to find...

First steps in SEO: Understanding basic SEO terms

Website positioning is an integral part of the marketing strategy of any company that wants to succeed in today's digital world. However, before diving deeper into the world of search engine optimisation, it is worth understanding the basic terms associated with SEO (Search Engine Optimisation).

  1. Organic results: These are natural search results that appear in response to user queries. Their position in the results is determined by the search engine algorithms and not by paid advertising.
  2. Keywords: These are terms or phrases that users type into a search engine to find information. Choosing the right keywords is crucial to successful SEO.
  3. Meta tags: These are metadata placed in the HTML code of a page that provide information to search engines about the content of the page. The most important meta tags are the meta title, meta description and meta keyword tags.
  4. Backlinks: These are links leading to your website placed on other websites. Backlinks are an important ranking factor for search engines as they indicate the popularity and value of a website.
  5. Local positioning: This is an SEO strategy that focuses on promoting a site in a specific geographical area. It is particularly relevant for small companies and businesses operating locally.
  6. Crawling and indexing: These are the processes that search engines use to discover, analyse and index the content of websites. Search engines send bots (spiders) to browse websites and index their content.
  7. Search algorithm: It is a set of rules and criteria that a search engine uses to evaluate and rank websites in search results. Algotithm is constantly updated to provide users with the most relevant results.

Understanding these basic SEO terms is key to successful operations website positioning. This provides a basis for further exploration of more advanced optimisation strategies and techniques to help increase visibility and traffic to your website.

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Background of the case study section on the services page


increase in the number of transactions

in a year




monthly growth

organic traffic




increase in organic traffic

in six months


Google Ads / SEO


monthly growth

organic traffic



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The value of keyword analysis: How to find the perfect phrases for your site

Keyword analysis is the foundation of any effective SEO strategy. It is a research process to identify the phrases that potential customers type into search engines when looking for the products or services your business offers. Understanding and using the right keywords can significantly increase your website's visibility in search results, which translates into more traffic and potentially more profits. Here are some key steps on how to find the perfect phrases for your site:

  1. Definition of business objectives: Before you start your keyword analysis, you need to be clear about your business objectives. Do you want to increase sales of a specific product? Get more newsletter subscribers? Defining your objectives will help you to better match keyword phrases to your business needs.
  2. Market and competition survey: Conduct market research to identify trends and customer preferences in your industry. Find out what key phrases are most used by your competitors and how they rank in search results.
  3. Use of keyword analysis tools: There are many online tools that can help you find the perfect keyword phrases for your website. Tools such as Google Keyword Planner, SEMrush or Ahrefs offer rich keyword analysis features, allowing you to identify popular phrases, their competitiveness and search volume.
  4. Selection of relevant key phrases: Once you have carried out your analysis, you can choose a few key phrases that best suit your site's objectives and your customers' needs. Choose phrases with a moderate level of competition that are popular enough to attract traffic, but at the same time not too competitive so that it is easier to achieve high positions in the search results.
  5. Content optimisation: Once you have chosen your key phrases, integrate them into the content of your website, such as titles, headings, main content and meta tags. Remember that content should be written naturally and convey valuable information to users, not just be filled with keyword phrases to improve your position in search results.

Value keyword analyses is invaluable for any business operating online. It is a key element of an effective SEO strategy that can help you achieve higher rankings in search results and attract more potential customers to your website.

Optymalizujemy i pozycjonujemy w Wyszukiwarkach i Marketplace

Gwarantujemy, że nie widziałeś nigdy podobnej usługi

Sprawdź jak działa najbardziej kompleksowa i zoptymalizowana kosztowo, nasza autorska, organiczna metodyka promowania stron i sklepów w internecie. Wielokanałowo, w wynikach lokalnych lub globalnych, w jednym lub w wielu językach i krajach.

Budujemy widoczność, ruch i sprzedaż i jednocześnie z kilku wyszukiwarek i nawet kilkunastu kanałów Marketplace.

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Optimisation and positioning in Search Engines and Marketplace

On-page optimisation techniques: Excellent content, meta tags and URL structure

On-page optimisation techniques are a key element of an effective SEO strategy. They include various actions taken directly on the website to improve its visibility and position in search results. Excellent content, meta tags and URL structure are three key areas to pay particular attention to during on-page optimisation.

  1. Excellent content: Content is the foundation of any website and plays a key role in SEO. They should be unique, valuable and appropriately tailored to the needs of users. Adding fresh content on a regular basis can help to increase traffic to the website and improve its position in search results. It is also worth taking care to ensure that text is of an appropriate length, following industry standards.
  2. Meta tags: Meta tags, such as the meta title, meta description and meta keyword tags, have a significant impact on the perception of a page by search engines and users. The meta title should contain the most important keywords and be attractive to the user, as it is the user who decides whether to click on the link. The meta description should briefly describe the content of the page and encourage clicks. Meta keyword tags help search engines to better understand the topic of the page.
  3. URL structure: The URL structure should be clear and understandable to both search engines and users. It should reflect the content hierarchy of the page, include keywords and be short and concise. A clear URL structure makes a page easier to navigate and can affect its position in search results.

It is important to remember that on-page optimisation is an ongoing process that requires regular updating and monitoring. Although excellent content, meta tags and URL structure are important elements, there are many other factors to consider when optimising a website. However, the correct application of these techniques can make a significant contribution to improving the visibility and position of a website in search results, resulting in more traffic and success online.

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Local positioning: How to use SEO to attract customers from your local area

Local positioning is a key element of an SEO strategy for companies that want to attract customers from the local area. With properly planned SEO activities, you can effectively target potential customers in your specific region and increase your company's visibility in local search results. Here are some effective techniques on how to use SEO to attract customers from your local area:

  1. Optimise your profile on Google My Business: Google My Business is a tool offered by Google that allows businesses to manage their visibility in Google search and on Google Maps. It is important to register and fully populate your profile, including your business name, address, opening hours, photos and reviews. Updating your profile regularly will help to increase customer confidence and improve your position in local search results.
  2. Use relevant location-specific keywords: Use location-related keywords such as city, district or regional names in your website content and meta tags. For example, if you run a restaurant in Wrocław, use key phrases such as "restaurant in Wrocław" or "food in the centre of Wrocław".
  3. Optimise website content for local needs: Create content for your website that is focused on local topics and customer needs. You can talk about local events, tourist attractions, the history of the town or local news. This will help you engage users more and increase their trust in your business.
  4. Collect positive reviews from local customers: Positive reviews from local customers are extremely important for local SEO. Encourage your customers to leave reviews about your business on platforms such as Google, Facebook and Yelp. Positive reviews not only influence the decisions of potential customers, but can also help improve your position in local search results.
  5. Use local directories and business listings: Register your business in local directories and business listings, such as industry directories, city and regional websites, or local business review platforms. A presence in these places can help increase your business' visibility in local search results.

Local positioning is extremely important for companies operating in specific regions or cities. With the right SEO efforts, you can effectively reach potential customers in your local area and increase your competitiveness in the local market. It is therefore worth investing time and resources in optimising your website for local needs and customer preferences.

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Przykładowy budżet na okres 6 miesięcy

Google + Bing Maps 3000pln/700euro
SXO Strona Lokalna 7000pln/2300euro
SXO Strona Ogólnokrajowa 11 000 pln / 3 100 euro
SXO Strona Międzynarodowa 14 000 pln / 3 800 euro
SXO Sklep ogólnokrajowy 17000pln/4000euro
SXO Sklep międzynarodowy 22000pln/5200euro
SEMO lokalne 25000pln/5800euro
SEMO międzynarodowe 32000pln/7500euro




Wyłącznie za zużyty materiał i czas w danym miesiącu, z określonym, maksymalnym budżetem na okres planowanego czasu współpracy 3, 6, 12, 24 msc. Umowa na czas nieokreślony. Koszt miesięczny malejący.




Stała kwota miesięczna, zryczałtowana w formie podzielenia na ilość miesiący całkowitego budżetu projektu. Umowa na czas określony minimalnie 3 msc. Koszt miesiączny stały.

*Budżet ustalany jest zawsze indywidualnie zgodnie z celem, możliwościami klienta, oraz zapotrzebowaniem markii na dany typ usługi jak i minimalny czas jej trwania.

* SEMO to działanie wielokanałowe i wielojęzykowe, uwzględniające minimalnie 2 wyszukiwarki i 1 portal lokalny lub 1 kanał marketplace. Wyniki sprzedażowe mogą być budowane jednocześnie w wyszukiwarkach, portalach lokalnych i/lub marketplace w wielu językach i krajach.

Link building: Building a solid foundation for search results

Link building is a key element of an SEO strategy, which involves acquiring links leading to your website from other sites. It is an important ranking factor for search engines as it demonstrates a site's popularity, authority and value. Building a solid link building foundation can make a significant difference to your website's position in search results and attract more users. Here are some effective link building strategies:

  1. Creation of valuable content: Publishing unique, valuable content on your website is the cornerstone of successful link building. Good content attracts the attention of other sites and encourages link sharing. Try to create content that is interesting, helpful and engaging for users.
  2. Gostynne guest posts: Appearing as a guest on other industry sites can be an effective link-building strategy. Look for sites related to your industry that accept guest posts and offer your articles as a valuable addition to their readers. However, remember to keep the content high quality and relevant to the subject matter of the site.
  3. Building relationships with other webmasters and bloggers: Building relationships with other webmasters, bloggers and influencers can help you gain natural links to your site. Be active on social media, comment and share others' content to gain the attention and trust of potential link building partners.
  4. Use of local resources and catalogues: Register your business on local directories, industry portals and review platforms. Sharing information about your business on such sites can contribute to gaining valuable backlinks from highly reputable sites.
  5. Monitoring and removal of bad links: Regularly monitor the link profile leading to your site and remove spammy or low quality links. A poor link profile can negatively affect your website's position in search results, so it is important to maintain a clean and solid link profile.
  6. Continuation of link building activities: Link building is an ongoing process that requires regular monitoring, updating and development. Don't rest on your laurels after getting your first links, but keep looking for new opportunities and link building strategies to keep your site competitive in the search results.

Building a solid link building foundation can bring long-term benefits to your website, in the form of higher search engine rankings, more traffic and increased online visibility. Therefore, it is worth investing time and effort in developing an effective link building strategy that will contribute to your online success.

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Przez tworzenie zupełnie nowych i innowacyjnych usług i wielokanałowe działania organiczne gwarantujące nieproporcjonalnie wysoki potencjał do klasycznych usług SEO, oraz doskonalenie metod i procesów, chcemy stawać się coraz bardziej kompletnym, przystępnym cenowo i globalnym partnerem w dziedzinie SEMO.

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Wspierać marki lokalne w drodze do bycia markami ogólnokrajowymi lub globalnymi,

sprzedającymi przy wsparciu AI w sposób zautomatyzowany i niemal bezobsługowy w wielu krajach, kanałach i językach z największym możliwym zyskiem.

Monitoring and analysis: The key to maintaining and improving your position in search results

Monitoring and analysis are key elements of an effective SEO strategy to maintain and improve the position in search results. Regular tracking of metrics and accurate analysis of results allows SEO efforts to be adapted to changing market conditions and user behaviour. Here's why monitoring and analysis are so important for SEO success:

  1. Position tracking in search results: Monitoring your website's position for specific key phrases in the search results allows you to assess the effectiveness of your existing SEO efforts. This allows you to quickly spot any drops in position and take appropriate corrective action.
  2. Website traffic analysis: Monitoring website traffic, such as the number of visits, time spent on the site or conversion rates, allows you to assess the effectiveness of your SEO efforts in attracting and engaging users. Analysing this data can provide valuable insights into user preferences and behaviour, allowing SEO strategies to be better tailored to their needs.
  3. Examination of traffic sources: Analysing your website's traffic sources allows you to identify the most effective user acquisition channels. This allows you to focus your efforts on the most effective methods of promotion and optimisation.
  4. Link analysis: Tracking the profile of links leading to your website allows you to assess the quality and quantity of links acquired. Analysing this data can help you identify potential problems, such as spam links or low-quality links, and take corrective action to improve your link profile.
  5. Monitoring of competition: Analysing your competitors' SEO activities allows you to identify the strengths and weaknesses of their strategies and find new ideas and inspiration for your own SEO activities. Tracking your competitors also enables you to react quickly to changes in the market environment and adapt your own actions to changing conditions.
  6. Regular reporting and tracking of progress: Regular reporting of SEO performance and progress tracking allows you to monitor the effectiveness of your efforts and identify areas for improvement. This allows you to react quickly to changes and continuously improve your SEO strategy to achieve better results.

To sum up, monitoring and analysis are key elements of a successful SEO strategy to maintain and improve search engine rankings. Regularly tracking metrics, analysing data and continuously improving your SEO strategy are essential for online success. Therefore, it is worth spending time and resources on monitoring and analysis to better understand operations, identify areas for improvement and achieve increasingly better SEO results.